The social media gaming landscape has not lived up to the high expectations it once held. In the past year, the market leader's developments were met with considerable interest from players and investors, potentially signaling a new beginning for Zynga in 2014. The casino-based website/social network faced some recent challenges, including disagreements with its key partners. In 2012, Zynga boasted 300 million registered users, but by the end of 2013, that number had plummeted by half, resulting in a one-third decrease in profits. Additionally, some of their most popular products experienced a decline in popularity throughout 2013, with perhaps the most significant change being the withdrawal of their social gaming offerings from the US market.
Changes for 2014
Don Mattrick, the newly appointed CEO of the company, brings a wealth of experience from successful ventures such as Electronic Arts and Microsoft, where he oversaw profit growth. Despite initial concerns from the financial markets, Mattrick's track record instills confidence in his ability to lead. With his guidance, Zynga has already launched captivating games that are expected to engage users for longer periods compared to their predecessors. This promising outlook suggests a brighter future for the company under its new management team.
Recent advancements in the United Kingdom
Although the American market has been left behind by the company, notable international developments have made a difference, and it is crucial to acknowledge that in the vast United Kingdom market, the recent launches of ZyngaPlusPoker and ZyngaPlusCasino have proven to be moderately successful. However, given the potential of this market, these social gambling websites could further expand in the upcoming year. It's worth mentioning that the onset of this new year holds promising growth prospects for them.
